Absa Life Assurance Kenya signs distribution partnership with Hisa Africa


NAIROBI, Kenya March 23-Absa Life Assurance Kenya (ALAK), an Absa Group subsidiary, has signed a product distribution agreement with Hisa Africa Insurance Agency.

The partnership will see Hisa Africa sell insurance products from ALAK.

Speaking of this development, ALAK Managing Director Waiguru Githanji said: “At Absa Life Assurance Kenya, our commitment towards meeting the needs of customers is rooted in our purpose of bringing possibilities to life for our customers, which covers the whole process from product design, customer choice, ease of accessibility and delivery of promised benefits in an operating environment that is efficient, seamless and has the requisite controls.”

“The insurance industry plays a significant role in the financial services sector in Kenya and supports Vision 2030. We also continue to support efforts to improve Kenya’s socio-economic status which will aid in raising the insurance penetration levels which have remained relatively low,” said Hisa Africa Insurance Agency Chief Executive Officer, Alfred Mathu.


ALAK was incorporated in Kenya and licensed by the Insurance Regulatory Authority in February 2015 to provide life insurance to the Kenyan population through various distribution channels.

It is a subsidiary of Absa Group Limited and has an extensive, well-established local presence and combines its global product knowledge with regional expertise whilst drawing experience from other African markets where Absa Group Limited runs leading life assurance businesses to deliver high quality service.

Hisa Africa is a reputed insurance agency that advises on life assurance, investment products, and medical insurance.

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